Friday, November 04, 2011

Canada goes Gluten-Free

Are Canadians Going Gluten-Free en masse?

Gluten-Free Cookbooks Sales to Canada suggest so...

I actually have no idea how many Canadians are migrating to a Gluten-Free diet, but I found it rather interesting (statistically) how every single gluten-free dessert recipes printed book I sold this week was bound for Canada. That is very unusual!

A typical week of cookbook sales is comprised of between 80% and 90% domestic (i.e., USA destination) sales.  And, Canada has historically made up perhaps 40-50% of our international recipe book sales. As such, a typical week would have only 5-10% of all printed cookbooks going to Canada. So, it just struck me as a completely bizarre week to have every single gluten-free book order (not counting the Amazon Kindle version) be shipped to Canada.

Just a strange observation I felt like sharing.  Perhaps equally strange is how there were no USA orders for the week, which is also highly unusual.  Maybe Americans were too busy with Halloween or otherwise freaked about about recent stock-market volatility or something, but whatever the reason(s), Canadians were obviously unaffected by similar thinking :)

Continue to read this Gluten-Free Blog for all sorts of gluten-free recipes, product-reviews, and related information.


Dianne said...

Hi Mike

Has there by chance been an article in one of the Canadian magazines about the value of a gluten free diet. That might be enough to rack up the sales a bit! Or maybe a celeb in Canada has been using your book and talked about it somewhere. Possible ... maybe! Other than that, it does seem rather strange ...


kristieinbc said...

I might have the answer to your question. CBC radio did an interview on their popular national morning program called The Current with the author of the new book Wheat Belly in early October. Many listeners, myself included, bought the book and have been inspired to change our diet. Thanks for a great cookbook!

hal | said...

Actually, this could be expected in some sense. There is a well known correlation between latitude of residence and prevalenceof autoimmune disease. Both multiple sclerosis and Crohn's disease are more prevalent in Canada than in Florida, with a decreasing gradient of prevalence in between.

I actually don't know the exact correlation between latitude and celiac disease, but that would be super interesting.

itchylittleworld said...

Hi - Interesting. We're in Canada and my son is gluten free. The rest of the family is doing an elimination diet and I'm sure gluten will be a problem. So, maybe we're case in point?

My 3-year-old son had severe eczema until he was diagnosed with food allergies a few months back. I have a blog that shares our family’s battles with eczema, allergies, and asthma (yes, lucky guy has that too).

I think the key is to learn from one another, so the more information out there to the masses, the better. With this in mind I’ve started a blog hop for anyone dealing with allergies, eczema, or asthma, either for themselves or as a caregiver. If you’re interested in joining, please add a comment. I’d love to welcome you to the group.