Are Canadians Going Gluten-Free en masse?
Gluten-Free Cookbooks Sales to Canada suggest so...I actually have no idea how many Canadians are migrating to a Gluten-Free diet, but I found it rather interesting (statistically) how every single gluten-free dessert recipes printed book I sold this week was bound for Canada. That is very unusual!
A typical week of cookbook sales is comprised of between 80% and 90% domestic (i.e., USA destination) sales. And, Canada has historically made up perhaps 40-50% of our international recipe book sales. As such, a typical week would have only 5-10% of all printed cookbooks going to Canada. So, it just struck me as a completely bizarre week to have every single gluten-free book order (not counting the Amazon Kindle version) be shipped to Canada.
Just a strange observation I felt like sharing. Perhaps equally strange is how there were no USA orders for the week, which is also highly unusual. Maybe Americans were too busy with Halloween or otherwise freaked about about recent stock-market volatility or something, but whatever the reason(s), Canadians were obviously unaffected by similar thinking :)
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