Saturday, September 29, 2007

Gluten-Free Blog featured in Wall Street Journal Online

This week, I kept wondering why my Gluten-Free Blog traffic was 3-4 times what it was just a week earlier. My hopeful side was thinking that perhaps someone wrote a nice review of my satisfaction-guaranteed Gluten-Free Recipes Book and caught the attention of prospective readers, but I was convinced the blog readership had to do more with the latest series of topics I posted with regard to controlling blood-sugar.

Well, thankfully David Marc Fischer over at Gluten-Free NYC set me straight and clued me in. Turns out the Wall Street Journal Online (WSJ) had recently written a Review of my Gluten-Free Blog where they were so kind to help others find this resource I have built, and provided the following summary to describe my Blog:

"The Gluten Free Blog
Gluten-Free-Blog.blogspot.com

This blog by Cleveland-based Mike Eberhart addresses the needs of those who suffer from the digestive disorder called celiac disease and others who just want to maintain a gluten-free diet. Many common foods contain gluten, so those who need to avoid it face many of the same challenges as allergy sufferers.

There are lots of recipes here for gluten-free foods, as well as reviews of gluten-free products and frequent updates on the latest medical news. Mr. Eberhart also encourages readers to share their personal stories and information on products on the blog."

Though I don't know the author of the WSJ Online article (a Becky Bright), I surely am glad she found my blog noteworthy and took time to include it in her roundup. I was absolutely thrilled to see that I am making an impact and helping others as I intended. And, if the extra media coverage and exposure helps others locate the Gluten-Free Blog, great! I hope I can live up to reader expectations in the coming months and years and provide more great gluten-free recipes, science news, and related discussion.

Now, I'll also admit that the increased traffic is nice in that it also helped generate additional gluten-free book sales. I could easily see a definite change in purchases, even while gas prices are high :) Thank you Wall Street Journal!

Certainly I keep hoping that some day a similarly large-readership publication will review my cookbook, since I am still sort of caught in that "you can't reach people until you reach people" phase (aka, a Catch-22), as I have chosen not to sell my book on Amazon.com, Barnes and Nobles, or Borders Books (since their margin-requirements would leave me with nothing). As such, I know my book doesn't get much exposure to the public, and only those people who find my book directly on the web (at my Gluten-Free Desserts site or via this blog), or purchase one from The Gluten-Free Mall or one of a handful of retailers (currently in the Midwest USA only; yes, I need to do some marketing some day!), will ever have a chance to find out what they are missing.

I have been considering, for the Thanksgiving and Christmas time holiday sales push, to perhaps try some of those Google Adsense ads to gain exposure. That way, if people go looking for "Gluten Free Recipes" or whatever in Google, I could perhaps have my book show up on the side of the results as an advertisement so more people could find me; and, I guess my ad could show up on other blogs and websites targeting Celiac Disease. I have no idea how effective those things are at generating new customer traffic, and more importantly orders, but I will probably experiment and find out. Well, enough of that discussion for now.

On to other delicious topics...



UK Yogurt Review
Where does time go? I have planned to review some of the wonderful Gluten-Free food items I found while in Britain a couple months ago, but keep getting onto other things. Not today. I wanted to mention this wonderful Yeo Valley gluten-free organic yogurts I was eating (by the pint!) for breakfast while in the UK. It had to be the best yogurt I've ever had, which explains why I ate it nearly every day for two weeks (I luckily discovered it on only my second day in the country).

Sure, yogurts should be Gluten Free, but you just never know because of added flavorings, colorings, and the like. That's why it is so nice to have a clearly indicated "Gluten-Free" label on the package, as the Yeo Valley yogurts have. Not only is this yogurt incredibly creamy and flavorful and smooth, but it is also:
  • Organic and GMO-free (no genetically modified ingredients)
  • Full of bio-live cultures, including Lactobacillus, Acidophilus, and Bifidobacterium probiotics - wonderfully delicious bacteria from what I can tell!
  • Gluten-Free and suitable for Celiacs / Coeliacs (of course)
  • Suitable for all vegetarians, though obviously not vegan
I've included a picture of the label (above) that demonstrates how "Gluten-Free" and other important classifications are clearly indicated. Plus, you'll be able to quickly recognize the brand should you ever have the chance to purchase some. The bummer for us here in the USA is that Yeo Valley does not export, nor has any current plans to export, their fabulous yogurts - arghh!

14 comments:

Slacker Mom (aka Mrs. GF) said...

Congrats Mike!! I am so happy for you, and your mention in the online journal..I'll have to check it out!

:)

Mary Frances said...

Congratulations on making that WSJ. That's huge!

Cheekalina said...

Excellent, Mike! I'm so glad to see that major news sites are becoming more and more aware and helping others connect to Gluten-free resources! And your blog is a great place to land for help!
=)
-Kate

PETER TEIMAN said...

PETER TEIMAN here,
I think this blog puts out much valuable info re diets which can be highly effective in many allergic conditions.
PETER TEIMAN
Sweden

Lucy said...

Wall Street Journal? I'm not jealous, no,not at all ...

How exciting for you!

Dianne said...

allWell done Mike! I'm glad you got the review, you certainly deserve it, for all your hand work researching!

I love 'Yeo Yogurts' too!

:)

Gluten Free Suzi said...

Hey Mike ... that is great news. Congratulations!!! We continue to promote your great recipe books and wish you the best of luck. Let's spread the Gluten Free word..

Suzi

Gluten-Free-Living.net

Lynn Barry said...

Outstanding! Way to go MIKE!

Erin S. said...

Hi Mike. I saw your mention on the WSJ courtesy of David's blog. Congratulations! What a huge honor. I do hope it brings traffic to your site (and to your book sales!). Kudos to you!

Mike Eberhart said...

Thanks everyone!
I'm glad I'm providing useful information on my blog - and I sure hope to keep that going into the coming years.
And, thanks you for spreading the word about my Gluten-Free Dessert Recipes book - you are my only substantial "marketing" force :)

Carrie said...

Great job Mike!!! Wow! I'm so glad you've gottten the credit you deserve! Good luck with your books sales!

leah said...

Hey Mike! Congratulations! I have enjoyed many of your recipes... and I just wanted to throw out an idea for a place to sell your book. Here in Portland, OR is an awesome local chain grocery store that sells books including many gf books. You can even find out information about selling stuff in their stores directly on their website at http://www.newseasonsmarket.com/dynamicContent.aspx?loc=386&subloc=1&menuId=448&mc=SU
It's similar to a Whole Foods but a lot better! Portland is one of the best markets for gf foods... I am able to buy almost anything gf! I love it!

Thanks for keeping us informed!

Joe said...

Hi Mike......came across your blog while doing some searches for gluten free sports products. There is a great new product on the market called Lyte'n Go which is a gluten free / sugar free chewable electrolyte replacement. Take a look at Lytengo.com

Would be great to get a product review from you!!!

Congrats in your continued success with the blog.

-Joe

Mike Eberhart said...

Leah, Thanks for that store idea - I'll try to contact them shortly. I appreciate the assistance!

Joe - I'll gladly review your product, so long as it is certified gluten-free. Sports-products are a bit out of the normal food-review area for me, but what the heck, I'd give it a try. Just email me at mike[removethis]eberhart@[remove]gmail.com (that should stop auto-spammers from grabbing the address - sorry).